The moment your listing moves, your team knows.

Checks run on a schedule, up to four times a day, between 07:00 and 21:00 in your marketplace timezone. So the honest answer is same day, not instantly. A change at 09:10 typically reaches you within a few hours; a change at 22:00 reaches you the next morning. Anything promising real-time Amazon monitoring is either polling harder than Amazon tolerates, or rounding up.

No. Checks and alerts run on public data — the search results page and the product page, exactly as a shopper sees them — so you can watch any ASIN, including products that are not yours. Connecting an Amazon Ads account is optional and unlocks two things: unlimited checks, and the ability for a position rule to change a keyword bid instead of only telling you about it.

Price, star rating, organic search position and sponsored search position. Every check also shows best-seller rank, review count, availability, the buy-box price and the product image, but those are display-only for now — you cannot yet set a threshold rule on them, and we would rather say so than let you save an alert that never fires.

On a connected Amazon Ads account, a position rule can raise or lower the bid on the keyword that moved. You set a maximum bid it can never exceed and a minimum it can never go under, and a cooldown stops the same keyword being adjusted repeatedly. By default it proposes the change and waits for you; auto-execute is something you switch on deliberately. It changes bids only — never budgets, and it never pauses a campaign. Price and rating rules alert but do not act, because there is no single correct ad response to a price change.

Amazon personalises results, so two people searching the same keyword at the same second can see different orders — treat position as accurate to within a place or two and the trend as the real signal. Two other things commonly explain a mismatch: organic position excludes sponsored slots, so a product at organic #6 can be the tenth thing on screen once ads are counted; and a check is a point-in-time snapshot rather than a live feed.

Free forever, and there is no card at any step. Checking a listing needs no account at all — five checks a session. A free account adds saved alerts on up to ten keywords or ASINs, delivered to email and WhatsApp, and it does not expire or downgrade. Connecting an Amazon account lifts the check limit to unlimited, though the ten-tracker cap stays. Nothing switches off after fourteen days because there is no trial to end.

SellerMate is an Amazon ads automation platform, and that is the part people pay for. The tracker is free because a seller who finds out the same day their position slipped is a seller who eventually wants the bid changed automatically — we would rather be the tool you already have than the one you evaluate. The catch, such as it is, is the ten-tracker cap on a free account. Your data is not the product: every check reads public pages, so there is nothing to sell even if we wanted to.

Over twenty, including the US, UK, India, Germany, Canada, Australia, Japan, the UAE and Brazil. Position is always measured inside the marketplace you pick, because the same keyword ranks differently in each one.